Employee Brand Identity

It all began with the concept of “going back to basics”.

The organization has been rapidly growing the customer base, too fast for employees to not feel burnout. Back to Basics is an opportunity to nurture people from within, so that they can continue to service and delight the customer. An idea became a concept, and a concept became a box.

So what’s in the box? An opportunity to allow the organization to reintroduce itself. By working with leadership to craft and develop a drop box announcement of the employee brand, with its own story and color palette, the nurturing of the organization’s people was born.

The Back to Basics brand will be instrumental in every internal initiative, from office perks to reorganization transition communications, by always driving the focus back to helping nurture the needs of the employees first.