ProSight Perspectives
A complete redesign of what was previously a content repository.
Implemented a complete strategy that repurposed the content by categories to be housed in a Newsroom hub with an intuitive experience.
Premium content can now be curated and featured. Authors are hightlighted in their own profiles with complete bios, plus a library of their own bylines that is easily accesible.
Filtering system by time and keywords was added to optimize SEO. Responsive design from desktop to mobile.
Some UX features translated into a more intuitive mobile experience, such as swiping and scrolling. This redesign included concept, strategy, pitch, UI/UX desktop and mobile design and execution
